Objective
The client, an emerging startup in the optical industry was looking a great kick start of the brand with ongoing and upcoming market trends.
Strategies
We started with researching a quirky yet a decent name for the brand followed by logo designing and tagline suggestions. The complete strategy was divided into three phases – Pre Launch, Launch and Post Launch. We initiated the plan by handling the social media first to create a buzz in the market along-with the brand visibility campaigns followed by the launch activities including website traffic campaigns and landing to conversion campaigns in post launch activities and handling of social media handles on daily basis and working towards the Search Engine Optimization activities to manage the ranking of keywords on google by setting up the meta tags and descriptions.
Result
With the help of a strategical plan, the brand was launched with a result driven approach and helped our client to meet their expected ROI and managing the ranking on google search engine.
