Brands can undergo experiences of various types. The journey of a venture can differ from that of another. As this happens, how consumers perceive it can also comprise varying views. It is important for a growing brand to be seen in a positive light. Regarding various business objectives like a boost in sales, this is essential. Instances that start affecting how that brand is perceived can come in the way of these goals. This is when online reputation management can be brought into the picture. By comprehending how it works to change this perception, brands can find out whether or not ORM is really helpful.
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