How Seo Helps In Digital Marketing


SEO or search engine optimization is one of the most integral parts of a digital marketing strategy. It drives your customers to your business on online platforms. If you need an effective online business plan, you should necessarily consider SEO.

Let’s start with what is Search Engine Optimization?

It is a set of tools and practices used to help your website gain a higher rank in the search engine results like Google, yahoo or Bing which will in turn drive a lot of traffic to your website increasing awareness and business at the same time.

SEO also includes adding keywords to your website content for an easy access of search engines to your website which will eventually help it to find you effectively and display your website on a relative search. Although today SEO has grown a lot more complex, it also has a broader scope for considerations.

Small businesses should have SEO as a full time job because it has become necessary for a digital business to grow.

What is an SEO strategy?

One just cannot skip SEO if they want maximum traffic on their website. It is essential to design a careful SEO strategy to absorb in all the potential customers towards your online business platform.

There are a few considerations you need to make before you design out a SEO strategy-

1. Learn your target audience

When you want to attract people towards your website, you need to understand your potential customer base. It is better to carry out an extensive research based on what your business offers and what the customers need from an online platform.

2. People are on their mobile devices.

Maximum number of people prefer phone over a computer to search things online. So its better to have your website tailored in such a way that it appeals to the audience using mobile devices.

3. Consult an online reputation management company

It is good to have a good ORM and digital marketing company who can look after to your online presence. Value4brand is a company that offers SEO services to its clients and help them expand their business profitably. They are known for their credibility and efficiency. So they are going to be of great help for maintaining your online business reputation and also benefit your business effectively.

4. Keyword research is the key

Research for the keywords. The Internet is flooded with relevant pages where you can get the reference data you require. Make sure that the first few words are strong enough to leave a lasting impression on the readers. Place those keywords in the title, the image description, and the URL of the page. There are free tools as well, such as, Google Keyword Planner that can give you several results.

5. Know your competitors

We all are aware of the domains that we work upon and indulge our time at. It’ll make a lot of difference when we know about our competitors as well! Take a look or one may also do the SWOT analysis and identify their strengths & weaknesses accordingly!

6. Necessary external links

Did you know external links play a vital role in building the SEO of any brand? Google depends upon these external links and decides the basis on how good your content is. Research on link building will fetch you extra points.

7. Engagement

The engagement needs to be higher. A start-up should indulge in maximizing user engagement to increase the SEO of their brand. The engagement might occur in likes, comments, shares, replies, tweets, etc.

8. Increased Click-through rate

Meta description needs to be stronger so that Google can show your website in the first few results. You can also track down your analytics via various tools.

9. Begin with your Keyword Research

The first step of writing long form content is to list down the top keywords which will help in gaining traffic. Use SEO keyword search tools that will help in getting right list according to the content and product. These tools provide keyword strength according to the country.

10. Targeting Long Tail Keywords

Focus keyword is an important part of writing a long form blog post. But above all are the targeting long tail keywords. These types of keywords get super specific on any topic. Long tail keywords are easy to search and rank in the search engine. There are various tools that can help in getting long tail keywords.

11. Using Proper H1 Tag

H1 Tag is the first thing readers see while arriving on the blog. Effective H1 Tag will certainly create an impact on the search engine ranking of the site. The H1 tag should be short, provide the clear idea and carry long tail keyword.

12. Appealing Title and Sub-Headings

Titles are what the first viewer look at while hunting for certain information. Your headlines should be catchy enough to drag them to your site. Secondly, while reading the content, it should carry catchy sub-headings too, which will certainly a good flow of the content.

13. Hyperlinking the Text

Internal linking and external linking of keywords is the best SEO strategy to pull traffic towards your site. Linking can benefit in many ways- helps in boosting the ranking of keywords, helps search engines to crawl your site and gives audience further reading options.


If you check some tech website or business related sites, most of their articles are in long form content to provide in-depth information and keep the readers hooked. Choosing an effective topic and SEO strategywill certainly help in gaining exposure.


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