Are you searching for brand influencers that can help boost your brand’s sales? If you don’t know how to find the right influencers for your audience, you’ve landed at the right place. Being a big part of a successful social media strategy, influencers make your brand look more authentic and accessible. And approaching them is the most appropriate way to connect with your followers.
Influencer marketing isn’t just about roping big names to promote your brand and having a huge follower on social media platforms. As we approach 2025, brands are realizing that it’s not only about how many people see your message. Rather, it’s the way they engage with that message.
In this informative guide, we’ll be discussing the ways to find the right influencers at an influencer marketing agency in India that can engage your audience. But before that, we will discuss the top influencer marketing statistics that brands must know before running an influencer advertising strategy.
Top Influencer Marketing Statistics
- The global influencer marketing market size is estimated to reach a record of USD 24 billion by the end of 2024.
- Approx. 70% of consumers trust influencer’s recommendations for new products or services.
- Fashion and beauty remain the most Popular Verticals for Influencer advertising.
- Almost 72% of marketers prefer Instagram for influencer campaigns.
- On average, macro-influencer posts receive more than 38K views.
- Micro-influencers on TikTok have an engagement rate of 12.4%.
Step 1: Define Your Brand’s Objectives and Target Audience
Before you start hunting for the influencers, the most important step is to identify what you want to accomplish. Influencers are approached as they help the brands in achieving their business goals. The purpose of approaching influencers should be clear. Whether it’s boosting brand awareness, driving sales, or expanding your reach, a well-defined purpose will guide your influencer selection.
Choosing the right influencer for your brand begins with a clear vision of your brand’s goals and a detailed understanding of the audience you intend to reach. When these elements harmonize, it eventually results in a trusted influencer partnership that can strengthen your brand’s presence in the market.
Step 2: Understand Brand Influencers
Influencers bridge the gap between the brands and the target audience in a more authentic and relatable manner. They also give a human touch to brand promotion, making it feel less like advertising and more like genuine recommendations from a friend. This authenticity lets them connect with their followers and foster meaningful connections.
An ill-fitting influencer might result in misaligned messaging, which can damage your brand’s reputation and credibility. On the other hand, a highly experienced and well-matched influencer at an influencer marketing agency can take your brand to new heights by strengthening your image.
Step 3: Identifying Potential Influencers
There are many kinds of brand influencers based on follower count. While these tiers are very loosely categorized, the main classifications of influencers are as follows:
Mega Influencers: These influencers have huge million-plus followers. Famous actors, sportspeople, and other eminent public figures are often categorized as mega influencers. Mega influencers have one million plus followers.
Macro Influencers: These social media influencers are famous personalities with highly engaging followers within specific niches. Their followers range from 100,000 to one million. Their authenticity and close connection to their audience often result in higher conversion rates.
Micro Influencers: Micro-influencers have audiences of 10,000 to 100,000 followers, and despite having less reach as compared to mega and macro-influencers, they often have a higher engagement rate. Also approaching them is more affordable as compared to prominent influencers.
Nano Influencers: They have smaller niches but are trusted voices in their respective fields. The brands can approach them to target specific communities and demographics at an affordable rate.
Out of the above types of influencers, you can choose the right influencer by contacting an influencer marketing agency in India that has the power to increase brand awareness, drive website traffic, and boost sales.
Step 4: Analysing Influencer Authenticity
An influencer’s authenticity is one of the most important factors while making the selection. Authentic influencers are more likely to have a dedicated following, and they can build up audience loyalty and trust. Don’t compromise on authenticity, as authentic brand influencers share genuine, personal stories, tips, and advice along with their posts.
Authentic influencers seamlessly integrate your brand into their content, making recommendations look natural rather than forced. To gauge authenticity, one can scroll through the influencers’ Instagram captions on both normal and sponsored posts. Look for well-thought-out captions that convey a story.
Authenticity results in higher engagement, improved emotional connections, and a more trusted audience, ultimately resulting in a more impactful and effective influencer tie-up.
Step 5: Analysing Influencer Reputations
Analyzing influencer reputation is important. The number of followers an influencer has is not nearly as important as the way they engage with their audience. Observe how frequently the influencer responds to comments, engages with their community, and the reputation they have amongst their followers. Social media influencers with a positive reputation tend to have higher engagement rates and can translate into stronger recommendations for your brand.
Step 6: Establishing a Successful Partnership
Though short-term campaigns might get noticed quickly, building long-term relationships with influencers pays off in the long run. Influencers who collaborate with brands they genuinely care about will result in more authentic and consistent content that meets the expectations of the audience. The audience will trust this continuity and will strengthen its engagement in the future.
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Social Media Influencer: How to Reach?
Some of the common ways to look for brand influencers to work with are mentioned below:
1. Search Through Hashtags on Instagram
Influencers might use your branded hashtags or category-specific hashtags while sharing content, such as hashtags related to lifestyle or food. You can select the hashtags that are relevant to your industry and search for influencers you’re interested in working with.
2. Check the Databases
You can use databases to approach an influencer as they contain information related to the influencers’ Instagram profiles, such as follower sizes and posting frequency.
3. Using Influencer Marketing Tools
The brands can also utilize free influencer marketing tools to discover influencers. The available tools provide insights about the influencers’ social media presence, including engagement rates and content themes. One might not be able to collaborate with influencers through these tools directly but can access the feature with a premium upgrade.
4. Join Influencer Marketing Platforms
Register on that concoct brands with influencers. With the filters option, shortlist the influencers based on the relevancy of your brand.
5. Google Search
You can search for the best Instagram influencers in your industry in a Google search. Your search results will render blog articles containing lists of influencers, and you’ll be able to find them on Instagram.
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How to Choose the Right Influencer for Your Brand: Bottom Line?
Selecting the right influencer for your brand isn’t about choosing the one that has the maximum number of followers. Rather, it’s about finding someone who authentically connects with their audience in a way that aligns with your brand’s message.
If you’re unsure where to start, collaborating with an influencer marketing agency in India can streamline the process, helping you find the perfect fit to achieve your marketing goals. Let the experts handle the details so that you can focus on other important tasks.
Influencer Marketing: FAQs
Which is the most appropriate platform for influencer marketing?
Well, it depends on your target audience. For instance, social media platforms like Instagram and TikTok are popular among youth, while LinkedIn can be considered for B2B promotion. Choose a platform that aligns with your audience's interests.
I want to connect with a niche audience; which kind of influencer should I choose?
If your brand is looking to connect with niche audiences, consider micro-influencers, as they have a higher engagement despite smaller followings. Plus, they share relatable content, and they tend to have a loyal following.
