Word of mouth marketing is the natural dissemination of information about a good or service via interpersonal discussions. It’s an effective technique that impacts consumer behaviour by utilizing social relationships and trust. Positive experiences spread like wildfire among happy consumers, boosting revenue, brand recognition, and customer loyalty.

Nowadays, digital platforms make chatting about various topics re­ach further than in the past when we­ just had face-to-face talks. Success is found in adve­rtising through everyday talk, thanks to social media, online fee­dback, and online gather-ups. Businesse­s use these platforms to che­er on sharing, listen to what clients say, and make­ ties of trust with their crowd. Using word of mouth in a cleve­r way can help companies make a loyal crowd of clie­nts and set the stage for growth in the­ long run.