On platforms like LinkedIn, it is vital for a founder to remain active. Assuming that this is not the case, he or she can miss visibility. As a result, the brand associated with the figure can lose opportunities to grow, attract investments, and build a wide customer base. LinkedIn personal branding is an effective approach to leverage every such opportunity. It enables a founding figure to find the relevant niche to grow in. Besides, it is inclusive of establishing credibility and genuineness to make the founder well-known among the online users. Through a set of steps, this approach can be implemented. Across different phases, it can boost the founder’s visibility to secure the best opportunities.
Reach out to us anytime — we’re just a message away !!
We’d love to hear from you! Whether you have a question, feedback, or just want to say hello, our team is here to help.
Connect With UsWhat if a Founder is Not Active on LinkedIn?
When a founder is not active on social media platforms like LinkedIn, he or she lacks visibility. This aspect not only impacts his branding personally and professionally but also harms the business. Even though the effect on his/her business is not direct, it is worth considering.
A Lack of Visibility and Missed Opportunities
As a founder, not being active on LinkedIn results not only in poor visibility but also in missed opportunities. It reduces the credibility of the person and, to some extent, his or her venture. This is because several investors, partners, and even buyers search for founders online before connecting further. Inactive profiles can limit the scope for connecting.
Is LinkedIn Personal Branding Important?
LinkedIn personal branding is certainly important. Particularly in current times, wherein competition among brands is high, it is vital to rely on this practice. It helps them to look professional, be discoverable, and appear trustworthy.
What is Personal Branding on LinkedIn?
Personal branding on LinkedIn is an approach to presenting a person online. It is focused on making the audience on the platform aware of who this person is, what he/she does, why does she/he matter, etc. This awareness is formed long before direct interactions are made between both.
- For founders, personal branding is vital for shaping their image.
- It helps in focusing on their activities to form their audience’s perceptions.
Step-by-Step Strategy for Founder Branding on LinkedIn
In order to implement branding for a founder on LinkedIn, one should adopt a series of steps, starting from detecting his/her positioning to ensuring consistent visibility. By carrying out 7 steps, the person’s visibility can be built and sustained in the long term.
Step 1: Identify a Founder’s Position on LinkedIn
For building founder branding on LinkedIn, it is vital to know his or her position. Following this, it is possible to shape his/her image in relation to a specific realm. While detecting it, see to it that the niche, perspective, expertise, and values to be associated with the figure are planned.
Step 2: Optimize Profile to Create Authority
The next step to personal branding on the LinkedIn platform involves profile optimization. It should be done while keeping in mind that the founder’s authority has to be established.
For optimizing a Founder’s LinkedIn profile:
- Add impressive content to the “About” section.
- Mention his or her experience along with expertise.
- Add a photo that looks and feels professional.
These aspects should be formed to make the figure appear credible in the respective niche.
Step 3: Share Visionary Content
Branding on LinkedIn is important for founders. To sustain it in the long term, visibility should also be established. LinkedIn visibility for founders can be formed by adding posts. They can be about their entrepreneurial journeys, challenges overcome, opinions garnered, lessons learned, etc. They can gradually lay the foundations of a solid online presence.
Step 4: Share Both Achievements and Failures
A founder should not only be active on LinkedIn but sound human, too. For the same, only sharing successful experiences on the platform may not always be effective. It is crucial to share failures as well. This will be of use in relating well with the audience.
Step 5: Ensure Active Engagement
For personal branding to be successful on LinkedIn, it is necessary to engage actively with users. Alongside simply sharing posts, it is useful to drop comments, like others’ content, and repost their work. Participating in online discussions in this space can be as beneficial.
Step 6: Create Social Proof
To form and boost LinkedIn visibility for founders, social proof serves a key role. It is significant for strengthening the overall personal branding measures. Preferring testimonials, podcasts, achievements, press mentions, etc., is crucial for this purpose.
- By sharing social proof on LinkedIn, a personal branding strategy is reinforced.
- It is able to create strong perceptions to influence the online audience.
- Note that this audience can comprise users across various countries.
Step 7: Be Consistently Visible
A brand’s founder should be consistently visible on LinkedIn, especially when long-term gains are to be obtained. To carry out this step, regularly implementing the overall strategy is of utmost importance. Remember that when all the steps are practiced, visibility can be highly formed on the platform.
Conclusion
When a founder fails to be active on LinkedIn, he/she misses several opportunities. These missed chances can even hurt the growth and visibility of the venture he or she owns. Personal branding is, therefore, important. It can help in building, as well as enhancing, online visibility to make the figure known to the users on this platform.
