Objective
Our client, an eminent Indian Scientist was gearing up for the new and remarkable launch in the fraternity. All that he needed was the media visibility and a sound shout out.
Strategies
The very first step that we took understanding the client’s research was about his target audience and the target media list accordingly. Basis his niche reading the tier A articles, we made sure that the news of the launch of the new treatment on cancer gets covered in the renowned Tier A sites – The Tribune, Mid-Day, Deccan Chronicle to name a few.
Result
With the widespread PR visibility, the entire Google top searches were covered with his positive articles thus suppressing the irrelevant articles to the 3 or 4th page of Google search.
