Graphic design not only makes something look aesthetically appealing, but it also delivers information in a more presentable way. By using the right image, a well-written headline, an engaging logo, etc. within a well-crafted design, the message hits its target and branding resonates with the target audience. However, if any of these parts are missed, the message will not be delivered properly.
Though there’s a misconception regarding graphic design, which is considered as just “colourful pictures,” graphic designing is much more than that. Graphic design in branding creates the structure for delivering the message to the right audience in such a way that it looks more engaging and informative.
What is Graphic Design?
Graphic design is the art of communicating with the target audience through attractive and appealing visuals. By conceptualising and composing different design elements, graphic designers at a graphic design agency in Delhi can help businesses deliver a message optically. Graphic designing is done by combining various elements, including images, colors, typefaces, and shape manipulation. Indeed, graphic design can build or alter the perception of any brand or business.
What Is Branding?
Branding is the process of establishing a company’s public image by following a unified style that reinforces the business’ values. Though the exact branding process varies from one company to another, branding generally includes detailed research into a brand’s target audience, extensive competitor research, and defining a brand’s unique selling propositions (USPs).
While graphic design in branding, marketers consider the unique style, including color palettes, logos, and other marketing materials that help make your brand more visible and recognized. For the majority of businesses, branding is a continuous process consisting of ongoing research, tracking of key performance indicators (KPIs), and changes to branding strategies.
Significance of Graphic Design in Branding
Graphic designing plays an important role in a company’s brand identity. Though branding certainly isn’t just about graphic design, but to build a strong brand identity, there is a need for strong and engaging graphic designs. Graphic designs are used to carry out brand design inspiration through logos, brand colour schemes, design style, photography, and website graphics, among other visual elements that make up branding aesthetics.
An engaging graphic design can strengthen your brand identity in many ways.
Also Read: Crisis Management: How to Efficiently Manage a Crisis
Visuals Make the First Impression
The popular saying “the first impression is the last” is true in the context of branding. With good design, the likelihood of obtaining new customers and retaining them for longer periods increases manifolds. As brands often have limited opportunities to make a great first impression, especially in this competitive world, it’s crucial to ensure that graphic designs effectively convey the message you want to communicate.
Even studies revealed that when people hear information, they’re likely to remember only 10% of said information to three days later. However, if they see the same information with visuals, people will retain most of it.
Graphic Design Creates Long-Lasting Image
Graphic design visually delivers a message through images, typography, illustrations, charts, and color schemes. Consider the brands you remember due to their appealing designs. You remember Amul Butter for its design, the cartoons catch the attention of the viewer; or maybe Cadbury’s for its rich trademark purple color.
Another great example of graphic design in great branding is Coca-Cola, which has not changed its signature red since its inception. The company has chosen red colour it represents energy, excitement and passion. The packaging design and glass bottle design still today play a huge role in the success of Coca-Cola’s branding.
So the key to great graphic design in branding is to create something extraordinary that becomes instantly recognizable by the customers. To have that kind of design, one must do thorough research as customers often get attracted by visual representations, so it is imperative to have a strong use of graphic design to create a memorable and identifiable brand within your market. Accept
Graphic Design and Brand Guidelines Ensure Consistency
If you’re constantly revising the fonts and colour scheme, then you might not be able to gain that visibility among your target audience. Maintain consistency to enhance your brand identity and appear unified and organised. Be cohesive throughout your logo, social media, print products, website, and marketing collateral to ensure a reliable and trustworthy perception.
Though updating your branding and design strategy as per the changing scenario is okay, it must somehow present the original idea and maintain consistency and recognisability.
One powerful example of a brand that maintained consistency through graphic design is the BMW logo. The logo features a black ring surrounding a check pattern in blue and white, the Bavarian Free State colours. BMW’s initials adorn the top of the black ring. To date, the company has made only a few minor changes in the logo, tweaks to the typeface, and slight adjustments to proportions. The BMW logo’s bold colour blocking and geometric shapes have inspired several other logos.
Graphic Design Covers Multiple Areas
Graphic design often entails much more than creating fonts and logos. The designers at a graphic design company in Delhi apply their knowledge and skills while designing a website, social media graphics, and promotional products. Having a graphic designer can give you a great perspective on a wide variety of projects, and you can apply this work to multiple elements across your branding and business.
Good Graphic Design Helps Drive More Sales
Businesses can improve sales considering the efficacy of graphic design. By having an engaging and appealing online presence and attractive marketing collateral, businesses can get more clients and ensure a great user experience. For example, if you want to boost sales through your online business, then you must invest in a dynamic and engaging website design that brings more traffic and encourages actions. Continuously investing in graphic design contributes to your success and helps you achieve specific goals.
One such example of a good graphic design in branding that helps drive sales is the “Share a Coke” campaign, which increased Coca-Cola sales in several countries. The campaign was such a big hit that it revitalized Coca-Cola’s brand image and made it more relevant to younger consumers.
Good Graphic Design Creates Brand Loyalty
By having a memorable brand identity through effective graphic design, there are higher chances that consumers will return to your products or services time and time again because you provide them with familiarity and reliability. If you want to achieve brand loyalty, you must continuously remind your potential customers about your offerings and core values with your visuals. A good logo, layout, color scheme, inspiring advertisements, beautiful packaging, etc., are a complete package that can paint a cohesive brand image.
Read more: Crisis Management: Strategic Solutions to Safeguard Your Brand
Conclusion
Hope acknowledging world-renowned brands and the graphic design behind their success sheds some light on the significance of the brand identity and how it helps brands target more customers. Good design acts as the bridge between you and your customers. It could be a logo they recognize and love, an appealing website, ads that are engaging, or something else. Graphic design is an investment in the future of your business.
Now you’ve seen all the reasons why graphic design is crucial to creating a great brand identity; you might be considering what to do next. Well, you can hire an expert graphic designing company in Delhi that can help you create a brand identity and make your vision a reality.
So connect with the experts who can strengthen your brand identity through graphic design.
