Influencer partnerships have become one of the most powerful tools in marketing, with more brands leveraging them to drive the purchasing decisions of their followers. According to Grand View Research, the global influencer marketing platform market size was estimated at USD 25.44 billion in 2024 and is projected to grow at a CAGR of 23.3% from 2025 to 2030. Although looking for the perfect influencers can be tricky, the rewards of successful influencer marketing are worth appreciating.
In this article, we will talk about some of the brands in India that have perfected the art of influencer marketing in 2024.
What Is Influencer Marketing?
Influencer Marketing focuses on engaging with influential figures, or influencers, to advertise and market products or services. By connecting with leading influencers in your industry, brands can tap into a whole new level of reach, letting your message reach wider audiences. With the right influencer on your side, brands can take full advantage of their industry’s social networks and gain invaluable exposure.
Top Companies Using Influencer Marketing to Grow Their Brand
Seeing the inspiring stories of successful influencer marketing campaigns is pretty inspiring. With a vast and diverse audience, brands using influencer marketing can stay ahead of the competition. Check out the list of India’s top 10 most prominent brands that have used this strategy to achieve success.
1. BoAt
The electronic brand, BoAt is staying ahead of some of the most prominent players in this industry, thanks to Influencer Marketing. Since the beginning, BoAt has positioned itself as a lifestyle accessory brand and always looks for innovative marketing ways to market itself. The company collaborates with many celebrity influencers on campaigns designed to reach and draw in audiences while growing their visibility. For years, they’ve been creating eye-catching apps that win hearts.
For instance, BoAt’s campaign #FloatsYourboAt, featuring their brand ambassador Kartik Aaryan, brought the brand’s purpose alive by showcasing the new emerging subcultures and their communities. Other celebrities like Jacqueline Fernandes, and Kiara Advani and content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam are on board to promote the products of boAt.
2. Sugar Cosmetics
Sugar Cosmetics is one of the country’s most popular cosmetics brands, and it mainly targets young women to promote its products. When short-form video content was a newer concept, Sugar Cosmetics seized the opportunity and made it part of its influencer marketing strategy.
The campaign enjoyed tremendous success by teaming up with influencers at an influencer marketing agency in Delhi who taught viewers how to apply makeup, how to create fuller lips and more. Sugar Cosmetics approaches several influencers to create educational and engaging content on topics like “Make-up routine as per skin type”, “Gen-Z eyeshadow styles”, etc.
Sugar, which almost has 2.9 million followers on Instagram, actively collaborates with influencers and engages with their audiences on different platforms apart from Instagram, too.
Read more: How Influencer Marketing Can Grow Your Business
3. Yogabar
Yoga Bar, India’s most loved nutrition-led food company, uses influencer marketing to create brand awareness by collaborating with micro-influencers. Yogabar’s “Inspire yourself first” campaign witnessed a huge success due to the incredible support of Indian Fitness influencer and entrepreneur Arun Sharma, whose story is one of every fitness enthusiast’s dream.
The brand has delivered hope and enthusiasm to people’s lives in challenging times. As spearheaded by Arun Sharma, Yogabar ensured its customers received plenty of positive reinforcement from its product options to help empower them ~ to rediscover their spirit!
4. Swiggy Instamart
Swiggy Instamart uses the expertise and skills of India’s top chefs, food review influencers, and critics to showcase how easy it is to buy essential cooking ingredients through the Swiggy app. This advertising campaign included Swiggy Instamart products in the food used, demonstrating that users can prepare tasty meals at home by buying products directly from Swiggy.
By having stories that go in and out of mainstream media, the campaign intended to reach out to different people and demographics. The YouTube content created within three months attracted over 47 million views and 620K+ engagements, making these partnerships effective.
5. Mamaearth
Mamaearth is a popular beauty brand offering natural products. The company has been using influencer marketing strategies provided by an influencer marketing agency in Delhi for eCommerce. The brand collaborates with micro and macro influencers, particularly mommy bloggers and beauty influencers who share content about Mamaearth’s products on various social media platforms. Some of Mamaearth’s popular influencer campaigns including “#ShaadiWalaGlowEveryday” with the stunning Shilpa Shetty Kundra, were incredible successes. In 2021, the brand roped in Sara Ali Khan, giving Mamaearth a chic modern edge.
One of Mamaearth’s most successful campaigns, ‘Goodness is a Choice’, highlights its commitment to using natural, safe, and toxin-free ingredients in their products and promotes conscious consumption.
6. Juicy Chemistry
The skin care products company- Juicy Chemistry has revolutionised the skincare industry with its commitment to purity and efficacy. The brand has featured many nano and micro-influencers who care about organic skincare, haircare, and makeup. The company challenged the concept of beauty with its trailblazing #BeautyWithaWhy campaign, asking important questions to customers who are investing in organic skincare products.
For this campaign, the brand teamed up with nine influencers who ask essential questions on their social media handles that reflect the motive of the #BeautyWithaWhy campaign using the hashtags #AskJuicyWhy and #GenWhy.
7. MyGlamm
MyGlamm jumped on the beauty discovery bandwagon with a star-studded team. From roping in celebrity makeup artist Namrata Soni to beauty vloggers and micro-influencers, this beauty brand teams up with influencer marketing in Delhi for brand endorsement. MyGlamm’s latest influencer campaign – #InfinitePossibilitiesEveryday, features actor and brand ambassador Shraddha Kapoor. The campaign promotes the brand’s Super 4 Liquid Lipstick Stack, a four-in-one lipstick that allows users to create various looks.
Together, the company creates videos to spread its message about innovative products and how to use them through YouTube content. Beauty trends constantly change, and strategies adopted by MyGlamm help it stay ahead of the curve!
Also Read: The Power of Influencer Marketing in the Digital Age
8. Lenskart
Lenskart is an online eyewear retailer that provides affordable and trendy-designed sunglasses, glass frames and much more. In the age of online shopping, Lenskart leads the way with its digital presence. With more than 1.5 million followers on Facebook and 677K followers on Instagram, the company has leveraged its strong social media presence to drive sales and attract shoppers.
Apart from investing in traditional marketing ways such as TV and print ads, the company also invests in influencer marketing to ensure that more customers know about them. The company approached actress Katrina Kaif for showcasing its fashionable pair of shades. The actress posted a dazzling photo of herself wearing trendy sunglasses on her Instagram account.
9. mCaffeine
For mCaffeine, influencer marketing isn’t just about improving sales and leaving a long-lasting impression. The brand has teamed up with some of India’s most popular stars, including Radhika Apte and Alia Bhatt, to spread its uniqueness and brand awareness.
mCaffeine is known for its power of collaboration and why it teams up with both micro and macro influencers to amplify product reach. By partnering with different influencers, mCaffeine can capture various audiences, providing those looking for someone to look up to or inspiring their daily lives! The company partnered with several celebrities and social media influencers, including Alia Bhatt, Ileana D’Cruz, and Divyanka Tripathi, who endorsed its products on social media platforms.
Among mCaffeine’s notable marketing campaigns is the #GetHighOnGoodness campaign, which emphasises the brand’s commitment to sustainability and cruelty-free products.
10. Nykaa
Nykaa is a popular online beauty retailer selling beauty and wellness products from top brands. Regarding a great marketing ROI, Nykaa knows consistent, long-term collaboration with influencers is essential for growth and success. Thus, Nykaa remains dedicated to building and maintaining these meaningful connections, leading to higher engagement rates.
Nykaa works with influencers and famous actresses, including Katrina Kaif, Janhvi Kapoor, Alia Bhatt, etc., to build brand value and visibility. Nykaa’s one of the influencer marketing campaigns, “Kya Khoob Lagte Ho”, has gained wider popularity as it is based on the idea that beauty is personal and that people can be found beautiful in different contexts.
Conclusion
Thus, the role of influencer marketing is becoming even more radical, promoting the growth of brands’ popularity and consumer interest in their products. The success stories of the brands mentioned above prove that relevant influencer marketing improves brand recognition, contributes to sales, and helps engagement with the audience.
With more businesses recognising the significance of influencer marketing, influencer marketing indeed is shaping the future of marketing in India and beyond. Thus, teaming up with an influencer marketing agency in Delhi right now is the right step to grow your business.
