Page experience is one of the main factors that affects the website ranking. This is why Google has put it on the top of the latest release of its Core Web Vitals. Before this update, the page experience was restricted to mobile pages only.
However, the latest update has changed everything. If you are new to the page experience, then you should check this post. The experts of Value4Brand – the best SEO agency in Delhi have highlighted the major areas associated with page experience.
So, without any delay, let us begin.
The Significance of Page Experience Factors
The algorithm of Google changes after a certain period. Hence, you are more likely to see several updates in the page experience. And yes, the latest update is already here. In case you have not optimized your pages according to it, you are surely missing out on something, particularly the boost in your ranking.
Look at the following to know the key factors that can have a clear impact on the page experience:
1. Loading speed
LCP or the Largest Contentful Paint is the most important and largest content piece available on a page. This is something that decides how instantly a page can render the important data for the users. Hence, optimizing LCP is important. For this, you can optimize the server. Just remember that sluggish servers can make things difficult for your users to access information.
When this happens, they are more likely to skip the page instantly. So, you should try to work on the server’s speed. Besides, consider and fix the videos, images, and other elements that can affect the loading speed as well as your SEO search optimization efforts.
2. Focus on interactivity
One more core web vitals i.e. FID or First Input Delay is there that directly affects page experience. How? Any element that allows users to interact i.e. button or link is something that should be instant. As per Google, a FID must be below 100 milliseconds. Keep one thing in mind – no user likes to wait. But do you know what causes this delay? It is believed that a busy browser can be one of the leading reasons for this issue.
A webpage that is slower than a walking snail will definitely not be appreciated by the users. Consequently, they will leave that page and more likely never come back. So, you are advised to focus on the FID. To make it easy, you can opt for professional SEO search optimization by V4B or PageSpeed Insights and other relevant tools to locate the areas of improvement.
3. Layout shift is mandatory
This factor showcases how much a page’s content and its layout is moving when the page is being loaded. Many times a page takes more time than usual to load. When it happens you click on an element when the page is not loaded.
As a result, when the page is fully loaded, you will find that something else has been opened i.e. an ad or unwanted section. This happens when the layout shifts unnecessarily. To fix this, you will need to focus on the 3rd CWV – cumulative layout shifts or CLS. Make sure your CLS score is 0.1 or below. To maintain the right number, just use compressed images with proper fonts.
4. Mobile-friendliness
Now, Google gives preference to websites having a mobile version. Rather than having a website that opens weirdly on mobile devices, it is good to opt for mobile-friendly website designs. Such websites will help users browse through the content effortlessly.
However, while having a mobile version, remember a few things. First and foremost, keep the same URL for desktop and mobile versions. Additionally, the information on both variants should be similar. Lastly, minimize the use of dropdown options on the mobile version and compress the images as per screen sizes to offer maximum user page experience.
Preparing for the Page Experience Update
Google Page Experience is one of the biggest recent updates. In case you have not prepared for it yet, you should do it immediately. As per the V4B, a prominent off and on-page search engine optimization service provider, a business must do the following to get ready to adapt the changes or new updates:
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Improve page loading speed better
A website that loads quickly will offer maximum page experience to the user. A lot of data is available online that indicates that a website can have a better reputation if it loads within 3 seconds.
According to the latest update, Google will consider the website’s load time. So, you must focus on the duration that your website and pages are taking to load on different screens. In case it is taking more time than usual, you should check the images, videos, etc. to fix the issue.
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Decrease bounce rate
As per the experts of the best SEO agency in Delhi – Value4Brand, the bounce rate is yet another factor that affects the page experience. It is the rate that shows the time spent by a visitor on a webpage. The rate will be higher if a visitor spends less time. This rate is also a red flag for you as it shows that your users are not finding what they expected. A sluggish page is also the reason for the higher bounce rate. So, it is good to work on it. Make your website content-rich, informative, engaging, and interesting enough so that people can stay for a while.
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Cut down unnecessary layout shifts
Your user will not like to come back if a button or content they clicked on moves suddenly and unexpectedly. Hence, the recent Page Experience Update of Google has added this element. To avoid this issue, you can avoid using content above available content, keep images optimized/compressed, and ensure a proper transition of animated elements. Yes, you will need assistance from a professional to perform this task. For this, you can count on V4B.
HTTPS and Website Security
Google prefers websites that ensure online data security. For this, HTTP is one of the leading factors. If your website is not secured before now, then you should do it pronto. For website security, an SSL certification is needed. This is possible through your web host. Just remember that a secure website mainly serves over HTTP.
Now, the question is – how it is related to page experience? Well! A user prefers to use a website that ensures the security and safety of his/her data and personal information. If you do not know how to locate whether your website is secured, then you will need to check the padlock icon that is available on the left side of the website’s address bar. In case there is no icon, it indicates that your site is not secure. Thankfully, this is not a big issue and can be fixed by the V4B, a professional search engine optimization services provider.
Monitoring and Reporting
To monitor the page experience, you can utilize the Google Search Console along with Google Analytics. These are the best and easiest ways to keep a check on the same. Besides, you can use different tools and software for the tracking. For reporting, you can consider the organic search traffic and rankings of the website. If you implement everything mentioned in the latest update, then you will see a significant change in the page experience elements.
Final takeaways
To stay ahead, it is necessary to alter your SEO and digital marketing strategies according to Google updates. Talking about the page experience, a user will prefer your website if it takes less time to load and provide relevant details. In case you want professional assistance to make your website as per the latest page experience update, you can connect with V4B, the best SEO search optimization agency. With an expert team, they will work on the different areas and help you achieve your SEO goals easily.
Read more: 10 Technical SEO Issues You Might Be Facing Right Now
Frequently Asked Questions
Q: Does page experience have an impact on a website’s ranking?
A: Yes, page experience is the main factor that has an impact on the ranking.
Q: What factors affect the page experience?
A: Page loading speed is one of the leading factors that affect the page experience.
Q: How does page experience affect SEO efforts?
A: The ranking of a web page will be affected adversely if the page experience is not positive.
Q: Why is website security important for enhanced page experience?
A: When a website is HTTP secured, a user is more likely to come and stay longer. It helps in establishing authority and credibility.
